URBAN PLANET SURPASSES THE 50-MILLION MARK FOR MOBILE EDUCATION LESSONS DELIVERED

Urban Planet Is The Premier Distributor of English Language Learning Via Mobile Throughout the World With More Than 21-Million Lessons Already Delivered in 2013 DURHAM, NC – Urban Planet has cemented its status as the world’s leader in mobile education by surpassing the 50-million mark for its Urban English® mobile English language lessons delivered since officially launching in 2011.

Durham English-language education company looks to grow


URBAN PLANET: GLOBAL AND GROWING

DURHAM - Durham-based Urban Planet Mobile, a start-up company that delivers English-language lessons using cell phones to speakers of Mandarin Chinese, Japanese and other languages, is looking to speed its growth.

URBAN PLANET RELEASES ITS GROUNDBREAKING WEB-BASED WRITING ASSESSMENT TOOL FOR TEST PREP

DURHAM, NC – Leading digital education company, Urban Planet, in partnership with Measurement Incorporated, releases its groundbreaking web-based English writing assessment tool for college preparatory examinations, Writing Planet™ Test Prep. The revolutionary essay assessment tool offers students preparing to take the SAT®, TOEFL iBT® or IELTS™ individualized instruction and constructive criticisms.

Zenovia Digital Exchange Welcomes Michael Weaver, VP of Publisher Services at MediaMath, as CEO

• Previously Ran Supply Relationships for MediaMath

• Brings Deep Expertise on Demand Side Needs to Leading Exchange Serving Mid and Long Tail Publishers

Atlanta, GA - February 22, 2013 - Zenovia Digital Exchange, the leading programmatic media platform for mid-to-long tail publishers online, announced today that Michael Weaver, someone with unique visibility into their business, has joined the company as CEO.

Urban Planet Mobile Expands its Board of Advisors

DURHAM, NC – Urban Planet Mobile, the world’s leading mobile education provider based in Durham, North Carolina, has expanded its Board of Advisors to include Henry Scherich, Ph. D., CEO of Measurement Incorporated, Bryan Setser, Ph. D., partner at 2Revolutions, and Mr. Jiro Shimoyama, president of the Impossible Dream, Inc.

Urban Planet Mobile Expands into Middle East

Mobily and Umniah Sign Deal With Durham, NC Based Urban Planet Mobile
To Bring Unique Mobile Education Program To Saudi Arabia and Jordan

Mobily and Umniah First Mobile Companies in the Middle East to Offer Mobile Education to its Subscribers

Durham, NC – Mobily, Saudi Arabia’s second largest mobile phone service provider, and Umniah, one of Jordan’s largest providers, have partnered with Urban Planet Mobile, the world’s leading mobile education provider based in Durham, North Carolina, to promote with full marketing support from both providers the Urban English Language Learning program to their combined 13-million subscribers. The program will allow each subscriber to receive detailed English lessons daily to their cell phones via text messages (SMS) with an attached English Learning ring tone.

Essay grading technology gets A+

BY LAURA OLENIACZ of the Durham Herald Sun

Email Laura; 919-419-6636 DURHAM – Durham-based Measurement Inc.’s computer essay grading technology is a key component of a new online writing program for English learners developed through a partnership with another Durham-based firm. Hank Scherich, Measurement Inc.’s founder, president and CEO, said the company’s artificial intelligence essay scoring technology, called Project Essay Grade, was built upon intellectual property acquired in 2002 from Ellis Batten Page, a former professor of educational psychology at Duke University, and associates.

USAID AWARDS URBAN PLANET MOBILE WITH A GRANT TO DEVELOP MOBILE EDUCATIONAL PROGRAM IN UGANDA

Mobile Education Leader To Use Its Innovative Mobile Education Programs To Develop Literacy Rich Home Environments for Parents and Children

Durham, NC – The U.S. Agency for International Development (USAID) has awarded Urban Planet Mobile, the world’s leading mobile education provider, with a significant grant to develop a mobile literacy program for Ugandan parents and children in their native language (Rutooro). The grant is part of the Grand Challenge: All Children Reading competition funded by the USAID in partnership with World Vision and the Australian Agency for International Development (AusAID). The Grand Challenge is aimed at improving world literacy rates through new technologies, including mobile technology, that drive innovative, scalable, and sustainable solutions to literacy problems. It is widely accepted that increased literacy leads to more stable economies, healthier communities and stronger civic engagement.

Zenovia Digital Exchange Introduces Innovative ‘Velvet Rope’ Technology to Improve Traffic Quality for Digital Display Media

Expands Platform Capabilities to Deliver Vastly Improved Traffic Quality and Better Pricing for Publishers and Advertisers

ATLANTA / NEW YORK Zenovia Digital Exchange, which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending "Velvet Rope" technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

Brian OliverSmith and Marcela Mol-Reyes on the Future of Technology in Education

Guatemala City, Guatemala - Urban Planet Mobile, the award-winning developer of mobile and web-based educational products, was recently invited to present at an education conference titled La Educación en la Era de la Información (“Education in the Information Age”). Organized by the Rose Foundation at the University of Galileo in Guatemala City, Guatemala, the conference featured keynote speakers from industry and academic leaders in education. Brian OliverSmith, Urban Planet Mobile CEO, delivered a keynote speech on Approaches to New Media in Education.